Search marketing
SJ Technologies is a UK IT agency. Search marketing is paid search alongside the organic work: the phrases worth bidding on, the ads, and the pages they send people to. It is complementary to SEO, not a substitute for a site that cannot be found.
Paid search planned with the organic work. Ads and landing pages that match the query. Waste cut when a phrase does not convert. Reporting against enquiries or sales, not clicks alone.
Paid search alongside the organic SEO work.
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